Werbeweischer cooperates with arthouse cinemas

Starting in 2014, Werbeweischer will market the Zurich-based arthouse cinema group, thereby expanding its market share in Zurich from 45 percent to 66 percent.

The arthouse cinema group with its total of seven movie theaters has been committed to high-quality studio films from all continents, documentaries and works by Swiss filmmakers for over 30 years. The arthouse cinemas also show all the highlights of international film festivals. "We share a passion for high-quality cinema with Werbeweischer," says Beat Käslin, Managing Director of the Arthouse Cinema Group, "and we look forward to a good and successful collaboration." The long-term collaboration with the Arthouse Cinema Group once again underlines WerbeWeischer's premium claim to the medium of cinema. "In future, we will be able to offer our customers even more first-class environments for high-quality brand staging in cinemas," says Nils Schilling, Managing Director of WerbeWeischer Switzerland.

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