Advertising sales increase by 6.3 percent in August
According to the AIS Advertising Index Switzerland published by Wemf AG for Advertising Research, advertising spending rose by 6.3 percent compared to the previous year. Advertising revenue for the month of August totaled 235 million Swiss francs.
According to the AIS Advertising Index Switzerland published by Wemf AG für Werbemittelforschung, investments in advertising have risen by 6.3 percent compared to the previous year. Advertising sales amounted to CHF 235 million in August, with the following sectors investing significantly more in advertising than in the previous year:
Clothing/shoes (+46.2 percent)
Cosmetics/body care (+ 29.0 percent)
Transportation (+ 28.2)
Services (+20.3 percent)
Trade (+ 17.1 percent)
Pharmaceuticals/healthcare (+ 11.9 percent)
Beverages (+ 10.7)
Office/Computer Science (+ 10.3)
Fewer investments were made in the following sectors:
Tobacco products (- 64.8 percent)
Politics/economics/administration/industry: (- 14.5)
In August, the other sectors were at most 10% above or below the advertising investments of the previous year.
The August dates are on
available for download.
Clothing/shoes (+46.2 percent)
Cosmetics/body care (+ 29.0 percent)
Transportation (+ 28.2)
Services (+20.3 percent)
Trade (+ 17.1 percent)
Pharmaceuticals/healthcare (+ 11.9 percent)
Beverages (+ 10.7)
Office/Computer Science (+ 10.3)
Fewer investments were made in the following sectors:
Tobacco products (- 64.8 percent)
Politics/economics/administration/industry: (- 14.5)
In August, the other sectors were at most 10% above or below the advertising investments of the previous year.
The August dates are on
available for download.
