Werbestadt: No problem with Albrecht Druck
Albrecht Druck now sums up its service-oriented approach with a promise: "no problem ;-)". Werbestadt is a partner in the development and implementation of the new guiding principle.
The claim "no problem ;-)" is intended to signal the basic attitude towards customers and at the same time act as an internal mission statement. A new CI/CD including website, business equipment, car lettering and a number of eye-catching advertising materials were implemented to surprise and entertain potential customers. In an initial phase of publicity, funny and provocative questions in print advertisements, on gift postcards and on the company cars invite customers to make everyday life more exciting through small, spontaneous actions.
The expandable "just once" questions range from practical tips ("Just once cucumber and mozzarella salad?") to social input ("Just once invite the neighbors?") to pseudo-philosophical questions ("Just once carry owls to Athens") and always end with the new claim "no problem;-)"
Under the motto "more direct, less complicated, more personal", the new website Albrecht-druck.ch reduced to the essentials. The focus is on a friendly invitation to make contact.
Responsible at advertising city: André Kesper (Creative Director), Eva Kesper-Wegelin (Art Director), Nicolas Kesper (Copywriter), Romaine Ceppi (Graphic Designer). Responsible at Albrecht Druck: Ueli Albrecht (owner), Andrea Albrecht (owner).
