Werbestadt: Branding for new personnel service provider
The Winterthur-based agency Werbestadt was commissioned to create a complete brand identity for a new staffing agency, ranging from the name and design to business stationery, the website, and job posting templates.
The starting requirement was to develop a name and a claim that would make the company's offering clear at a glance and also communicate its claim to class and high quality, according to a statement. "Teamgold" is intended to indicate that ambitious teams are being strengthened, and the addition of "Consulting - Search - Selection" defines the range of services. In the logo, the name and claim are complemented by a medal.
Sporty design
What is already implied in the name "Teamgold" is made unmistakably clear by the visual language on the factsheet, documents and website: The senior HR consultant is an enthusiastic sportsman (paraglider pilot) and draws a lot of inspiration, energy and basic attitude from his sporting activities: "I demand precision landings from myself."
User oriented website
The plain Web presence in Responsive Design welcomes the user with a question about the need and offers two options: "I am looking for qualified personnel" and "I am ready for a new job. Depending on the choice, current job offers open as PDFs or the range of services for entrepreneurs and HR managers. The job advertisements, which correspond via CRM with all major job platforms, were also written and designed by Werbestadt AG.
The new service provider "Teamgold" acts as a premium brand under the umbrella of the Zurich-based recruiter Job Partner.
Responsible at Job Partner: Philippe Morf (Partner). Responsible at advertising city: Eva Kesper-Wegelin (Art Director).
