Advertising market grew significantly in November
In Switzerland, more money was spent on advertising in November. With advertising spending totaling 503.3 million francs, the market grew by five percent compared with the same month a year earlier.
High-pressure area on the advertising front: November 2015 grows by just under 24 million gross advertising francs year-on-year.
The most advertised was Mondovino.ch - the wine portal of Coop. McDonald's restaurants follow in second place, ahead of UBS e-banking. The other places are occupied by Apple's iPhone 6, Swisscom TV 2.0 and the No vote on the Ecopop initiative. By company, Coop spent the most on advertising. This is followed by Migros, L'Oréal and Swisscom.
There is steady growth in advertising spending in the pharmaceutical industry, according to a Media Focus release on Wednesday. This is probably related to the health megatrend. In a five-year comparison, advertising spending on vitamins, appetite suppressants and diarrhea remedies decreased. On the other hand, cough medicines and drugs against fungal diseases were advertised much more strongly. (SDA)
