Advertising locomotive: The largest invitation card in Switzerland
«Switzerland's largest invitation card» invites your guests from all over the country to Air 14 Payerne. The new SBB promotional locomotive for the Swiss Air Force Airshow is one of a maximum of 24 promotional locomotives operating on long-distance routes.
Laurent Savary, Head of Communications Air 14, explains why he is using an SBB advertising locomotive for the event celebrating the centenary of the Swiss Air Force: "As a partner of the Air 14 air show, SBB is not only responsible for transporting thousands of visitors, but also for providing the platform for ticket sales. Therefore, the use of this space as an advertising medium is a natural choice. The locomotive will be present throughout Switzerland, in the major metropolitan areas and in the periphery."
His expectations of the unusual advertising space are correspondingly high: "A large proportion of the Swiss population travels by train every day. A locomotive with an attractive design on such an advertising medium reaches a large audience: both the passengers and the passers-by along the route. This is even more important for an event that is not held every year, but only selectively." More information on costs and potential can be found at. Sbb.ch/commercial-locomotive
