Werbekontor sends fans to the Falken training camp
Just in time for the World Cup, the Falken Brewery’s training camp is sporting a brand-new, athletic soccer look.
Falken is also scoring points in the retail trade with a special fan campaign: 65 different fan ribbons with popular first names and World Cup participating countries as well as a special "Hopp Schwiiz" motif are available to collect. The ribbons can be exchanged on the Falken brewery's Facebook page.
Werbekontor conceived and implemented both the collection campaign and the complete packaging design, as well as designing POS material, a cooler bag, a rubella label for the catering trade and a beer shampoo with the same look.
Responsible at the Falken brewery: Markus Höfler (CEO), Marina Sepp (Head of Support Marketing & Sales). Responsible at Werbekontor: Tom Schaich, Patricia Heyne, Stefan Senn, Brenda Bär, Pascale Rippstein, Anna Kunszenti. Litho: Exacta Pro.
