Slight loss of advertising pressure
The Swiss advertising market remains weak compared to last year, but is performing roughly in line with expectations at this low level. Compared to January, February 2009 saw a very slight increase, though not as strong as has typically been the case in previous years.
Mediafocus. The Swiss advertising market remains weak compared to the previous year, but is developing at a low level and roughly in line with expectations. Compared to January, February 2009 saw a very minimal increase, but not as strong as usual in recent years. Compared to the same month last year, February is down 9.4%, which further widens the gap to last year's performance: January was still down 8.2 percent year-on-year. With the exception of the Internet, radio and the trade press, all media groups are losing ground. As in the previous month, the media groups cinema (-44.7%) and consumer, financial and business press were hit hardest with a drop of 26.3%. Despite this clear negative trend, some key markets are developing positively: cosmetics/personal care recorded an increase of 30.6%, pharmaceuticals/healthcare an increase of 26.3%. The most significant negative trend of all key markets was recorded by the IT sector (-32.1%), closely followed by the problem children of beverages (-30.9%), watches/jewelry (-28.1%) and finance (-27.8%). The largest advertiser is Coop, ahead of Migros and L'Oréal.
