Advertisers get their ads back
A few days ago, advertisers of big brands received special mail: a package with a collection of their own ads, which were placed in various print titles. And which together reached 3 million readers each.
But the latter could have been done with less work, as the idea from Leo Burnett Switzerland is intended to show: A single ad in Migros magazine has the same reach. The mailing was sent by post and electronically to selected addresses.
Responsible at Migros Media: Rolf Hauser (Publishing Director), Patrick Rohner (Head of Media and Marketing Services). Responsible at Leo Burnett Switzerland: Fabian Windhager, Anna Leudolph, Vanessa Mermoud, Pablo Schencke (creation), Johannes Raggio (ECD), Isabelle Meier, Ingrid Zumkehr (consulting).
