Advertising expenses show less loss in April

Advertising statistics According to Media Focus, gross advertising expenditure in Switzerland fell by 3.3% in April compared to the same month last year, the best result so far this year. Daily newspapers in particular lost 1.7 percent less than in the first three months of the year. Posters even increased for the first time this year, by 2.4 percent. The picture is less rosy for consumer and trade magazines (minus 5.5 % and minus 11.6 % respectively). Television also recorded losses (7.4 %). Radio (3.3 %) and cinema (36.8 %) continued to show an upward trend. Internet advertising expenditure is reported at CHF 723,000, which is 30.7 percent less than in April 2002.