Advertising agency: Christmas campaign for Swisslos
At the end of the year, Swisslos is offering SMEs in Switzerland discounted “Millionenlose” lottery tickets to give as gifts. The agency Werbeanstalt Schweiz implemented the corresponding communication measures.
The advertising agency's "Millionaires bake" concept is not only fitting for the pre-Christmas period, but is also intended to symbolize how easy it is to turn others - in this case customers or employees - into millionaires with Swisslos. A baking tin in the shape of a horseshoe and baking instructions by and with the well-known TV chef Meta Hiltebrand are intended to motivate the target groups to buy lottery tickets. Orders will be accepted by reply card or via the specially created landing page www.millionäre-backen.ch. The first 111 purchasers will each receive a used (lucky) horseshoe and a weekend in St. Moritz with a carriage ride will be raffled off among all purchasers.
Responsible at Swisslos: Elke Seeliger (Head of Direct Sales); Palmina Di Chiara (Direct Sales employee). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy); Sarah Hiltebrand (CD); Beat Fedier (text/concept); Karin Beerli, Daniele Pucci (art direction); Sandra Städler, Ramona Romagnoli (consulting); Andi Laub (DTP); Tobias Stahel (photography); Ansichtsache (image processing), Lenaxis (online).
