Advertising agency stages the "moneyed aristocracy in the countryside" for the Zürcher Landzeitung newspaper
Werbeanstalt Schweiz is realizing a new campaign for the Zürcher Landzeitung. The campaign focuses on the above-average purchasing power of the districts around the city of Zurich and thus the Zürcher Landzeitung's circulation area. The Bern-based agency is responsible for all B2B communication for the newspaper group on behalf of Publicitas.
Werbeanstalt Schweiz is realizing a new campaign for the Zürcher Landzeitung, the association of the Zürichseezeitung, Zürcher Oberländer and Zürcher Unterländer. It focuses on the above-average purchasing power of the districts around the city of Zurich and thus the Zürcher Landzeitung's scattering area. According to the agency, around 20 percent of all household spending in German-speaking Switzerland takes place in this region. The campaign therefore advises that advertisements should ideally be placed "where the moneyed gentry in the countryside are located".
On behalf of Publicitas, the advertising agency is responsible for all B2B communication for the newspaper group. Advertisements and direct mailings are used in the advertising campaign.
The Zürcher Landzeitung is published in the canton of Zurich with the exception of the cities of Zurich and Winterthur as well as parts of the cantons of Schwyz and St. Gallen. With a paid circulation of 105,000 copies, it is one of the ten largest daily newspapers in German-speaking Switzerland. Unlike its closest competitor, the Tages-Anzeiger, Verbund was the only paid daily newspaper in Switzerland to increase its readership by 6.6 percent (Mach Basic 2008-2). The new claim "Advertise more successfully: in Verbund" confidently refers to these success statistics.
Responsible at Publicitas: Astrid Gartenmann (Director Zurich Branch), Felix Heidelberger (Head of Marketing). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy), Sarah Hiltebrand (CD), Michael Manzardo (text/concept), Mike Surovka (AD assistant), Diana Weikert, Tina Kempf (consulting), Andi Laub (DTP), Dan Cermak (photography), Felix Schregenberger (image editing).
On behalf of Publicitas, the advertising agency is responsible for all B2B communication for the newspaper group. Advertisements and direct mailings are used in the advertising campaign.
The Zürcher Landzeitung is published in the canton of Zurich with the exception of the cities of Zurich and Winterthur as well as parts of the cantons of Schwyz and St. Gallen. With a paid circulation of 105,000 copies, it is one of the ten largest daily newspapers in German-speaking Switzerland. Unlike its closest competitor, the Tages-Anzeiger, Verbund was the only paid daily newspaper in Switzerland to increase its readership by 6.6 percent (Mach Basic 2008-2). The new claim "Advertise more successfully: in Verbund" confidently refers to these success statistics.
Responsible at Publicitas: Astrid Gartenmann (Director Zurich Branch), Felix Heidelberger (Head of Marketing). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy), Sarah Hiltebrand (CD), Michael Manzardo (text/concept), Mike Surovka (AD assistant), Diana Weikert, Tina Kempf (consulting), Andi Laub (DTP), Dan Cermak (photography), Felix Schregenberger (image editing).
