Swiss advertising agency seeks new employees from competitors with wild posters
By putting up unauthorized posters at other advertising agencies, Werbeanstalt Schweiz aims to poach employees from the competition who are looking to change jobs and recruit them to its own team.
After strengthening its team with three employees at the beginning of this year, the Swiss advertising agency is once again on the lookout for new staff. This time, however, it is taking unusual measures in its search for new employees. Instead of using advertisements or banners as in the past, it is using wild posters at other advertising agencies to encourage employees who are willing to change jobs to quit and switch to the advertising agency. The guerrilla campaign focuses on each of the 14 advertising agencies with statements and appeals such as "If you want more than just a draw" (Remy Fabrikant, Creative Director of JWT+Hostettler+Fabrikant), "You are the Schmid of your own happiness" (Kurt Schmid, CEO of Lowe) and "Come out. Wirz soon!" (Wirz). As the posters say, "new office holders" are being sought for the positions of consultant, AD, copywriter and graphic designer.
