Advertising agency Switzerland recommends generics from Sandoz

Record-breaking: health insurance premiums will rise by just 2.2 percent on average this year - not least because of the continuing boom in generic medicines. Reason enough to put Sandoz generic drugs in a new light in the current Beobachter. The Swiss advertising agency has therefore developed a new subject for the pharmaceutical company that is appropriate to the topic. The message: generic drugs are not only jewels for health, but also for the healthcare system and private wallets.