Advertising agency: Campaign for Shopville-Railcity Zurich
Werbeanstalt Schweiz won the pitch for the Shopville- Railcity Zurich account and executed the 2011 campaign.
The focus is on the locational advantage of Shopville-Railcity Zürich. The aim is to show that no other shopping center is so easily accessible by public transport. The new campaign started on Monday with posters in the vicinity of Shopville-Railcity Zürich, radio spots on Radio 24, eBoard spots at Zürich HB and streetcar window stickers.
Shopville Spot 1.mp3
Shopville Spot 2.mp3
Responsible at Shopville-Railcity Zurich: Milan Prenosil (President of Shopville Shopping Center). Responsible at the advertising agency: Sarah Hiltebrand (CD), Beat Fedier (Text/Concept), Willem Baumann (Senior AD), Daniele Pucci (Junior AD), Reto Dürrenberger, Melanie Nolte (Consulting), Andi Laub (DTP), Oliver Nanzig (Photographer), Maja Küng (Styling), Helve Leal (Hair & Make Up), Markus Graf (Image Editing), Altamont (Lithography).
