Advertising agency: campaign for HSR
For the Hochschule für Technik Rapperswil (HSR), the agency Werbeanstalt shows: Even extraterrestrials are courting HSR graduates.
HSR is part of the University of Applied Sciences of Eastern Switzerland and is supported by the cantons of Schwyz, St. Gallen and Glarus. It educates over just under 1,400 students in eight bachelor's degree programs (new from 2014: industrial engineering) in the fields of technology/IT and architecture/construction/planning.
In the past years, the agency Werbeanstalt has shown that they are attracted to the students of the HSR, because they are in such demand in professional life, according to the press release. In the new concept one sees that this time even the extraterrestrials tear themselves around the students of the HSR. In the communication posters, announcements, Internet banners as well as public transport hangers are used. In addition, a UFO landing pad is to be set up on campus so that the aliens can also land comfortably.
Responsible for HSR: Eva Tschudi (Head of Communications). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy); Sarah Hiltebrand (CD); Katja Wölfel (text/concept); Mike Surovka, Daniele Pucci (art direction); Sandra Städler, Ramona Romagnoli (consulting); Andi Laub (DTP). Photography: Tobias Stahel. Image editing: Felix Schregenberger.
