Advertising agency: Campaign for burgers and meatballs from Bell
The Swiss Advertising Agency is promoting Bell’s burgers and meatballs, which are now also available with poultry. Designed to be visually and verbally eye-catching, the campaign aims to appeal to consumers who enjoy eating burgers and prefer to make them at home.
With ingredients that suit their personal taste. So what could be more obvious than to tell them exactly that? "Make your own burger" is therefore the slogan on the subjects of burger and meatball creations with names inspired by well-known burger suppliers. The campaign with four different subjects of burger and meatball creations is being used throughout Switzerland.
The motifs will be displayed for two weeks as bus and streetcar posters and for four weeks in various print media with advertisements. An OnPack leporello on all burger and meatball products will draw attention to the competition on Facebook and the entire product range.
Maxomedia is responsible for the implementation and programming of the online presence. The competition under the motto "Make your own burger and win" takes place on Bell.ch and is communicated on all advertising media. Consumers are asked to create their own burger, photograph it and post it on Facebook. The Facebook community and the Bell jury will choose the winner together.
Responsible at Bell: Davide Elia (Head of Marketing/Communications), Ramona Baumer (Project Manager Advertising Marketing/Communications), Micha Roth (Project Manager Marketing), Renato Zeller (Webmaster). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy), Melanie Nolte (consulting), Sarah Hiltebrand (CD), Mike Surovka, Daniele Pucci (art direction), Beat Fedier, Claude Catsky (text), Andi Laub (DTP). Responsible at Maxomedia: Christian Achter (Technical Management), Patrick Lauterburg (Frontend), René Schwarz (Consulting). Photography: Eugen Leu & Partner. Image processing: Felix Schregenberger.
