Advertising agency tweaks logo for youth hostels again

The Zurich agency Werbeanstalt is entering the second round for the Swiss Youth Hostels. Once again, it is focusing on the logo. Field research has shown that around 95% of the target group in Switzerland know the symbol with the fir tree and the little house and associate it with the youth hostels. Now the creative think tank wants to highlight the positive changes at the youth hostels with creative irritations to the logo. According to the advertising agency, they have become more modern and dynamic and have moved away from the "sleeping bag and dormitory groove". You can now spend the night there just like in a normal hotel. The difference: the furnishings are simpler, but the price is lower. That's what the new motifs are supposed to convey. This includes the claim "Beautifully conveniently located". It ambiguously addresses what you can expect from Swiss Youth Hostels. Responsible at Swiss Youth Hostels:
Tobias Thut (Head of Services/Media Spokesperson). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (Strategy), Sarah Hiltebrand (CD), Michael Manzardo (Text/Concept), Mike Surovka (Junior AD), Christina Reuss (Consulting), Andi Laub (DTP).