Advertising agency: Burger campaign for Bell continued
Bell's advertising campaign for its burgers and meatballs entered its second phase in recent weeks, marking the launch of the new Meatballs Country.
The advertising agency created new ad subjects for this purpose, which in turn conveyed the "Make-your-own-burger" message. In addition to advertisements and public transport hanging boxes, public reports were also used this year. With these, Bell also gave ideas on what to cook with the Meatballs. The recipes were created by TV chef Meta Hiltebrand. The campaign is running throughout Switzerland in the next few weeks.
Responsible at Bell: Davide Elia (Head of Marketing/Communications), Nicole Schaad (Project Manager Advertising), Micha Roth (Project Manager Marketing). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (Strategy), Sarah Hiltebrand (CD), Beat Fedier (Text/Concept), Mike Surovka, Daniele Pucci (AD), Sandra Städler (Consulting), Andi Laub (DTP). Photography: Eugen Leu & Partner AG. Image processing: Matter of opinion.
