Advertising agency: branding campaign for Sandoz
The advertising agency continued the branding campaign for the generic drug manufacturer Sandoz. In the campaign, it promotes «the original active ingredient at the same price.».
The Swiss advertising agency has designed a new campaign for the products of the generic manufacturer Sandoz. With the Novartis subsidiary, you get the original active ingredient at a lower price, according to the tenor. The poster subjects illustrate the claim with comparisons to areas of everyday life: "Ride 1st class, pay 2nd class"; "Fly business, pay economy". "Send A mail, pay for B mail" to "Book Maldives, pay for Mallorca." The label "Generics in original quality" is intended to indicate that Sandoz generics do not differ in any way from the original products in terms of quality. Contextualized posters, advertisements, a mailing to retailers, and POS measures throughout Switzerland will be used for the most part.
In terms of appearance and tonality, Sandoz is continuing the branding measures of recent years with the campaign, according to a statement on Tuesday. The advertising agency thus won the Swissmarketing Marketing Trophy in 2008.
Responsible at Sandoz: Robin Koenig (Head of Marketing & Branding). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy), Sarah Hiltebrand (CD), Mike Krüll and Michael Manzardo (text/concept), Mike Surovka (AD-Assi), Diana Weikert and Flurin Hardt (consulting) and Andi Laub (DTP).
In terms of appearance and tonality, Sandoz is continuing the branding measures of recent years with the campaign, according to a statement on Tuesday. The advertising agency thus won the Swissmarketing Marketing Trophy in 2008.
Responsible at Sandoz: Robin Koenig (Head of Marketing & Branding). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy), Sarah Hiltebrand (CD), Mike Krüll and Michael Manzardo (text/concept), Mike Surovka (AD-Assi), Diana Weikert and Flurin Hardt (consulting) and Andi Laub (DTP).
