Advertising Champions League: Jürgen Klopp is champion

Jürgen Klopp is an exceptional advertising figure, even though he has not worked as a national league coach in Germany since 2015: He currently has partnerships with Opel, Philips, Puma and VR-Bank, which give him a large presence in Germany and a good place in the testimonial rankings. For several years now, market researchers have been determining the best-remembered advertising testimonials on a population-representative basis.

Klopp ahead of goalkeeper Neuer

So far this year, 18,867 respondents have taken part in the long-term study. In the month of August alone, 2083 respondents were asked which celebrities had attracted particular attention in advertising in the last four weeks. For August, Jürgen Klopp was able to take home the championship trophy: Six percent had recalled the soccer coach unaided. In the overall ranking up to the beginning of September, Jürgen Klopp and Manuel Neuer were tied with 5.4%. In 2016, Bully Herbig won the prize for the best brand testimonial as part of the Brand Award, which is presented by the marketing magazine Absatzwirtschaft and the German Marketing Association.