Who will succeed Walker?

 The German Advertising Yearbook is once again looking for the next generation: agencies from all German-speaking countries can once again apply to Econ Publishers to be named Newcomer Agency of the Year. Agencies founded after January 1, 2005 can apply free of charge until October 12. Up to three agencies will each be awarded the silver megaphones; last year, Walker from Zurich and Con Carne from Berlin shared the honor. The following factors are taken into account for the judging: Date of foundation, quality of work, commercial success and self-promotion. The winning agencies will be profiled in detail in the 2008 Advertising Yearbook and presented at the awards ceremony.
The competition is held every year, but this year is a special one: the yearbook is celebrating its 45th anniversary. To mark the anniversary year, the yearbook will be presented with a new logo and revised layout. The Berlin agency Etwas Neues Entsteht was responsible for the new design.