If you want to understand, you have to read
Podcasting: Most podcasters do it out of passion. Almost all advertisers want to advertise through and within podcasts.
Podcasting Most podcasters podcast out of passion. Almost all advertisers want to advertise with it and in it.podcasts are hot. Everyone is talking about them, many think they understand what they are about, few know what they are - and hardly anyone has any idea how to earn money with them. When the Goldbach Media Group hosted the first Swiss Pocast Day at the beginning of October (see Werbewoche from October 12, 2006), only a few guests had much more than a clue. And some of them apparently had no trouble having no idea. "I just want a checklist," my neighbor confided, "and I want to know how we can earn money with it. "If you want to reap, you have to sowThere's nothing wrong with earning money. I don't just write because I'm passionate about writing. But if you want to earn money with something, you should at least understand what you want to earn money with. For me, that means going back to basics and doing your homework first. For example, subscribing to a few podcasts, thinking about why podcasters podcast or why complete strangers listen to them and are as eager for each new episode as others are for the next episode of "Gute Zeiten, schlechte Zeiten".
If you want, you can of course also read books on the subject. Unfortunately, there are only a few. For example, "Podcasting", the book on audio blogging by Annik Rubens. Annik Rubens is the pseudonym of Larissa Vassilian, a freelance journalist. She went on air with "Schlaflos in München" on March 21, 2005 and is one of the first podcasters - women are a minority in the scene - in the German-speaking world. She published a three to five-minute column every day, which was regularly downloaded by up to 6,000 listeners.
Target group-oriented advertisingAfter 400 episodes, she took a creative break. Before this break, she wrote the only German-language book on the subject to date. She shares the knowledge she has gathered over the past year and a half with anyone who wants to produce a podcast themselves. And this is anything but difficult, at least technically. That's why the chapter "Producing podcasts" only takes up a third of the 101 pages. Larissa Vassilian devotes more space to her seven golden rules and how she promotes her podcast and even earns money with it.
If you produce a podcast, you can generate a few centimes with every click with affiliate programs such as Google AdSense. And that's just the beginning: a podcast is the ideal platform to advertise to a target group across the board or in a targeted manner without major wastage. For example, Adam Curry reaches hundreds of thousands of listeners with "The Daily Source Code", while a podcast aimed at rose growers only has a few, but very interested subscribers.
Every little bit helpsThis is, my dear seatmate, the chance to advertise to your target group and earn money. AD ON Media, which networks and markets podcasters on Audioads.de, is one of the companies looking to take advantage of this opportunity. The principle is simple: AD ON downloads the registered podcast as an MP3 file, inserts advertising and forwards the podcast to subscribers. In the USA, Fruitcast promises podcasters that they can earn up to ten cents per listener and episode.
Roger Hausmann
Podcasting
by Annik Rubens; O'Reilly Verlag, Cologne 2006, 102 pages, 24.90 francs.
If you want, you can of course also read books on the subject. Unfortunately, there are only a few. For example, "Podcasting", the book on audio blogging by Annik Rubens. Annik Rubens is the pseudonym of Larissa Vassilian, a freelance journalist. She went on air with "Schlaflos in München" on March 21, 2005 and is one of the first podcasters - women are a minority in the scene - in the German-speaking world. She published a three to five-minute column every day, which was regularly downloaded by up to 6,000 listeners.
Target group-oriented advertisingAfter 400 episodes, she took a creative break. Before this break, she wrote the only German-language book on the subject to date. She shares the knowledge she has gathered over the past year and a half with anyone who wants to produce a podcast themselves. And this is anything but difficult, at least technically. That's why the chapter "Producing podcasts" only takes up a third of the 101 pages. Larissa Vassilian devotes more space to her seven golden rules and how she promotes her podcast and even earns money with it.
If you produce a podcast, you can generate a few centimes with every click with affiliate programs such as Google AdSense. And that's just the beginning: a podcast is the ideal platform to advertise to a target group across the board or in a targeted manner without major wastage. For example, Adam Curry reaches hundreds of thousands of listeners with "The Daily Source Code", while a podcast aimed at rose growers only has a few, but very interested subscribers.
Every little bit helpsThis is, my dear seatmate, the chance to advertise to your target group and earn money. AD ON Media, which networks and markets podcasters on Audioads.de, is one of the companies looking to take advantage of this opportunity. The principle is simple: AD ON downloads the registered podcast as an MP3 file, inserts advertising and forwards the podcast to subscribers. In the USA, Fruitcast promises podcasters that they can earn up to ten cents per listener and episode.
Roger Hausmann
Podcasting
by Annik Rubens; O'Reilly Verlag, Cologne 2006, 102 pages, 24.90 francs.
