When words fail for sheer happiness
For the Grand Casino Bern’s fall campaign, Republica replaced words with emojis. The campaign, titled «I’m at a loss for words,» uses visual playfulness to evoke emotions—especially when jackpot winners are left speechless.
The focus of the 2015 fall campaign is on the various jackpots at the Grand Casino Bern with the aim of raising awareness of them. For the central idea, those responsible at Republica put themselves in the shoes of a visitor who has just hit a jackpot. He or she is breathless, gasps, and can only stammer or perhaps mutter a few words.
In a nutshell: "He is at a loss for words". And this, of all things, in a situation in which the lucky winner wants to share the good news with his loved ones as quickly as possible. Fortunately, the smartphone is quickly at hand; via Whatsapp, SMS, Messenger or other short message platforms, the winner doesn't have to struggle for words, but says it in victory with the help of emojis.
This is the result of the Republica campaign: short, emotional winning stories, told with cheerful emojis. These adorn posters, advertisements and online measures, among other things. Likewise, as part of the campaign Radio spots produced.
Responsible at Grand Casino Bern: Patrick Cupelin (Marketing Manager), Janine Hofer (Marketing Assistant). Responsible at Republica: Mike Krüll (creative direction/concept), Lando Pföst (text), Kerstin Berk (art direction), Linda Berger (consulting), Julien Joliat (graphics), Bala Trachsel (overall responsibility).
