Wemf: Swiss press with more advertisements in August
More advertisements appeared in the Swiss print media in August than in the previous year. The increase in what tends to be a rather weak summer month is attributable to a significant rise in commercial ads.
The titles participating in the Wemf statistics for advertising media research reported advertising revenues of CHF 113.4 million. This represents an increase of 7.3 percent. While commercial ads increased by 9.6 percent, revenues from job ads and real estate ads decreased by 16.6 and 8.5 percent, respectively. This was announced by Wemf on Tuesday.
The Sunday press in particular benefited from the additional advertisements, with net advertising sales up by over 16 percent on the previous year. The regional weekly press and the daily press also saw increases.
