Wemf: Swiss press with slightly more advertisements in July
In July, the Swiss press generated advertising revenues of CHF 83.7 million. According to the advertising statistics of the Wemf for Media Research, this is 0.8 percent more than in July 2010.
Job advertisements decreased by 7.4 percent. Real estate advertisements also declined, by 10.1 percent. In contrast, revenues from commercial and other advertisements increased by 1.9 percent. The strongest growth of 16.8 percent was recorded by brochure inserts. This was announced by Wemf on Friday.
In terms of publications, the daily press recorded a decrease of 0.4 percent, and the regional weekly press a decrease of 2.2 percent. Advertisements in the business press declined by 14.5 percent. In the general-interest press, the number of advertisements increased by 2 percent, and in the trade press by 4.1 percent. Advertisements in the special-interest press remained unchanged.
