Wemf: Print media with lower advertising revenues in April
In April, the Swiss print media sold fewer advertisements compared to the same month last year. Revenues fell by 13.2 percent to CHF 124.1 million. Swiss francs.
Revenues also declined significantly compared with the previous month. As recently as March, newspapers and magazines in Switzerland had earned 150.3 million Swiss francs from advertisements. This was announced by the Wemf for Advertising Media Research on Friday.
Revenues from job ads fell by 36.2 percent year-on-year to 9.9 million Swiss francs. Revenues from real estate ads also fell to 3.7 million Swiss francs, down 23.2 percent. The other advertisements generated a total of 99.5 million Swiss francs, down 11.6 percent. The only winner in April was brochure supplements. Here, revenues rose by 9.1 percent to 10.9 million Swiss francs.
Sales of the financial and business press declined by 23.2 percent year-on-year to CHF 3.5 million. The daily press recorded a decline of 17.4 percent. The general-interest press also suffered losses (-14.2 percent), as did the regional weekly press (-11.3 percent), the trade press (-8.4 percent) and the special-interest press (-7.6 percent). The Sunday press was the only one to post gains. With sales of 14.4 million Swiss francs, it recorded 13.1 percent more sales than in the same month of the previous year.
