Wemf: MA Leader 2011 published

The MA Leader 2011 contains data on a total of 38 titles, including combinations and total issues, that are relevant to the Leader target group. These include traditional daily, Sunday and weekly newspapers, magazines including a number of trade journals, and the financial press in particular. The use of media websites of the participating titles was also surveyed: Thus, the MA Leader also maps the parallel use of the printed (LpA) and the online edition of a medium (ENK).

The focus is on the use of newspapers, magazines and selected publishing websites by the target groups of "Leaders" and "Top Leaders. The corresponding media data is supplemented by information on the professional activities and consumption habits of these 302,000-strong target groups. The content of the MA Leaders includes private consumption and ownership of high-end goods, personal interests, private financial transactions or investment activities, decision-making competencies in important business areas, professional training, business travel, use of Internet services and much more.

Read more about the MA Leader 2011 study in the Print edition of the advertising week, which will be released on Friday, March 18.

The new product brochure incl. code card (data access) costs CHF 350. The MA Leader 2011 can also be downloaded online from the Wemf AG website at Wemf.ch be analyzed (for a fee).