Wemf cancels Mach contracts
At the end of 2012, Wemf terminated all of its production contracts. This was done for formal legal reasons.
Because for the Mach studies a new scope of supply, a new research method and a new price model will be introduced. This writes Kleinreport.ch on Tuesday. A total of 480 customers for the Mach Basic, 250 for the Mach Consumer and 120 for the Mach Radar will be affected. The first Mach studies of the third generation will then appear in the fall of 2013. The new research concept is to serve as a model for media research for the next few years.
Launched in spring 2012, the new model was discussed over several years with industry representatives and continuously adapted to the latest research methods, Kleinreport.ch continues. All commissions of Wemf, the Swiss Media Association, Presse Suisse and Stampa Svizera as well as representatives of the other media research institutes were also involved in the process.
Some titles are being hit particularly hard by the change. Surprise, for example. The magazine previously paid 4,000 francs for the title to be polled in the 19,000 interviews conducted annually in German-speaking Switzerland. Under the new model, the cost will rise to 14,000 francs. To dampen the price increase somewhat, Wemf will spread the pass-through of the originator-based cost sharing over three years.
