Wemf: Income from advertisements slumped in July
Swiss newspapers and magazines earned significantly less from advertising in July. Revenue plummeted by more than a fifth compared with the same month last year. This is shown by the latest advertising statistics from Wemf AG for Advertising Media Research.
Swiss newspapers and magazines earned significantly less from advertising in July. Revenues amounted to a total of CHF 79 million. This corresponds to a decrease of 22.7 percent compared to the same month last year, as reported by Wemf AG für Werbemedienforschung on Tuesday. Job advertisements were particularly lacking. Here, income shrank by 44.8 percent to CHF 9.8 million. Property advertisements fell by 18.5 percent to 4.4 million francs.
Commercial advertising fell by 17.9 percent to CHF 61.9 million. There were also fewer brochure inserts last month. Here, income fell by exactly one fifth to CHF 2.8 million. Of all media types, the Sunday press suffered the biggest drop with a fall of over 35 percent. The regional weekly press, on the other hand, fared less badly, with advertising revenues falling by 1.5 percent. The 22.9% drop in the daily press was just above the average for the titles included in the advertising statistics.
Commercial advertising fell by 17.9 percent to CHF 61.9 million. There were also fewer brochure inserts last month. Here, income fell by exactly one fifth to CHF 2.8 million. Of all media types, the Sunday press suffered the biggest drop with a fall of over 35 percent. The regional weekly press, on the other hand, fared less badly, with advertising revenues falling by 1.5 percent. The 22.9% drop in the daily press was just above the average for the titles included in the advertising statistics.
