What role will packaging play in the future?

Find your way around the packaging trade fairs quickly thanks to handy hall plans.

Empack, Packaging Innovations and Label&Print: At the packaging specialists' annual event in Zurich on April 26-27, 2017, they will discuss what packaging and brands should achieve in the future in the face of rapidly changing customer requirements. For the first time, the Swiss Packaging Award will also be presented directly at the trade fair.Positive development expectedConsumer behavior, markets and technologies are changing rapidly. Future trends such as greater product safety, environmental compatibility, lifestyle-friendly packaging and a seamless information chain promise dynamic development in the industry. "The packaging market will therefore develop positively in the coming years," says Marcus Hapig, Exhibition Director for Easyfairs' Swiss logistics and packaging trade fairs, with conviction. The upcoming trade fairs Empack, Packaging Innovations and Label&Print offer an overview of current trends in the industry and future business opportunities.Entire value chainLogistics & Distribution will also take place at the same time. "This gives visitors the opportunity to get a quick overview of the entire value chain," explains Marcus Hapig and emphasizes: "Two days of trade fair events in four halls: This is clearly laid out and enables efficient trade fair work. Business deals are quite common at Easyfairs events."Art of Packaging DesignThe centerpiece of Packaging Innovations 2017 in Hall 6 is the new special area "Art of Packaging Design". Here, visitors will be shown what packaging design can achieve at the point of sale in terms of branding, information and communication. It's all about shapes, colors, fonts, images and illustrations that enable consumers to choose a product in the first place.short presentations and discussions on various topics will take place in the special "Art of Packaging Design" area on both days of the trade fair. For example, the focus "Before Packaging - Positioning / Limbic" will deal with the question of which new findings from brain research can be used for packaging design. The second focus "Design steps / workflows - how do I make good packaging?" is about the ideal process from the idea to the product.Swiss Packaging AwardFor the first time, the Packaging Innovations awards ceremony will take place on the first day of the trade fair (April 26). Swiss Packaging Awards will take place. It starts at 3.45 p.m. in the special "Art of Packaging Design" area. With this award, the Swiss Packaging Institute SVI honors outstanding achievements and packaging solutions. 50 entries were submitted for the award this year - a huge success! According to the SVI, there have never been so many submissions. Visitors will find all the nominated exhibits for the Swiss Packaging Awards 2017 in the SVI's special area in Hall 6. The winners and nominees from 2016 will also be presented at the trade fair and can be viewed at the stands of the respective exhibitors.