Weko says yes to advertising alliance between Swisscom, SRG and Ringier
The Swiss Federal Competition Commission (Weko) has approved, without any conditions, the joint venture between Swisscom, SRG, and Ringier, through which they intend to consolidate their advertising sales.
Following an in-depth review, the Weko does not expect effective competition to be eliminated. In addition to increased cooperation in the marketing of online, TV and radio advertising, the cooperation partners plan to introduce target group-specific TV advertising in Switzerland via Swisscom-TV. According to a statement Wednesday, the Weko expects the joint venture to emerge as one of the strongest players in the advertising marketing market. However, according to the Weko, there are still strong competitors in TV, online, radio and print advertising. In addition, the market development for targeted TV advertising is currently uncertain. Thus, according to the Weko, the legal requirements for a ban or for conditions are not met.
In a joint communiqué, the cooperation partners noted that the Weko decision would give the Swiss advertising market a tailwind. The new company's services would be open to all advertising clients, agencies as well as other providers of advertising inventory. In August, the three companies had said they would contribute their user data to the new company, with Swisscom also contributing its technical know-how and SRG and Ringier their advertising platforms. (SDA)
On the subject: Weko examines advertising alliance between Swisscom, SRG and Ringier in greater depth
