Webrepublic and Six complete the digital strategy
Six and Webrepublic are working to realize the full potential of the financial market infrastructure operator in the realm of digital communication. The partnership is based on a comprehensive strategy for digital marketing initiatives that the two companies developed together.
The holistic strategy includes sharpening the company's digital communication vision and campaign conception. In addition, Webrepublic supports Six in continuously expanding the digital knowledge of their employees. "As Six's strategic sparring partner, we apply all our digital marketing expertise to the design and implementation of their campaigns. At the same time, we promote the expansion of their internal knowledge," explains Tobias Zehnder, Partner at Webrepublic.
The objective of the campaigns, based on the Zurich agency's own framework, enables the very specific, heterogeneous target group - from employees to potential customers - to be optimally picked up at their online touchpoints. The playout via social media, programmatic advertising and digital out-of-home is accompanied by ongoing SEA and SEO measures. This also ensures a presence in search queries.
According to Webrepublic, initial results show that the strategy is working. The campaigns are having a positive impact on Six's communication goals. The activities are continuously analyzed; the insights gained from this flow directly into next measures to ensure efficient optimization and further development.
