Webguerillas: New digital strategy for Cardinal
Webguerillas Zurich has developed a new digital strategy for the Cardinal beer brand. The agency won the pitch and will serve as Cardinal's lead digital agency.
In addition to the redesign of the website, a comprehensive social media strategy was developed, as the agency writes in a statement. For the young product line Cardinal Draft, the first sub-project "Spin & Win" was launched last week: Participants can win tickets to six major music festivals in the virtual bottle-spinning game with a little luck. The ticket sweepstakes is integrated into the Facebook page of Cardinal Draft, but can also be used on the Microsite or played on the mobile version.
