Webguerillas: With Ricola into the virtual cinema
Ricola is leveraging social media for its corporate film «The Kiss»: The film will be shown in an interactive «online cinema.» The project was conceived and implemented by the agency Webguerillas.
Just like in the real cinema world, users can choose a seat and "sit down" with an avatar - or via Facebook Connect - with their profile picture. An overview of friends present is quickly possible, and missing ones can be invited. The idea is to create a communal cinema experience in which other secrets can be revealed interactively in addition to the "Ricola secret," one of the central film contents. Following the virtual screening, viewers can take part in a competition and invite other friends.
In Cannes, the Film the Golden Dolphin in the "Corporate Films" category. It runs until the end of January 2012.
