Webguerillas: Interactive news broadcast for Ricola
The Webguerillas launch an international online campaign for Ricola today. The agency developed the news program "Wotsch eis" for the herbal sugar manufacturer.
Thematically, it is about people giving each other Ricola herbal candies as a sign of friendship, the agency said in a statement. Users can upload their own photos and videos and include a personal message in the message. Ricola then provides them with an individually generated link to "their" news item, which they can forward to friends and acquaintances.
In the run-up to the campaign, Ricola had already made its own Facebook fan page to draw attention to the campaign. In the specially developed application "Give away Ricolas" fans are invited to give virtual Ricola candies to friends. The campaign is additionally supported by banner ads in selected online networks and the integration of the YouTube channel.
In addition to the Webguerillas, the agencies Schokolade Filmproduktion and Seed Audio-Visual Communication are involved in the "Wotsch eis" concept.
