Webguerillas makes Switzerland smile

Many Swiss people have only one emotion when it comes to health insurance: anger. KPT proves that there is another way: as surveys regularly show, KPT customers are more satisfied than average. This is thanks to innovative online solutions and personal advice. KPT's service puts a smile on the faces of all its customers, according to a press release.

Now KPT is making the whole of Switzerland smile: with KPT Smileball, the first pinball game that is controlled by smiling. A sophisticated face-tracking algorithm transfers the movements of the corners of the player's mouth to the two "fingers" of a virtual pinball machine. KPT Smileball is available as a desktop version on Smileball.ch, on Facebook and as a smartphone app for iPhone and Android. Last Friday, Smileball could even be played directly on the YouTube homepage: With their idea, webguerillas won a creative competition organized by Google and thus a masthead banner placement for one day. Webguerillas also developed an offline version of the game: In collaboration with the pinball experts from Schwab Spielautomaten, a real pinball machine was converted so that it can be controlled via face tracking. The Smileball pinball machine toured five Swiss cities last week and elicited smiles from passers-by.

The Smileball campaign should not only trigger smiles, but also generate leads. For this reason, a competition has been integrated into the application in which a comedy trip to New York will be raffled off. Anyone who completes the entry form can receive a health insurance quote from KPT at the same time.

Responsible at KPT: Sonja Kunz (Head of Corporate Communications). Responsible at Webguerillas: Dino Ceccato (overall responsibility), Conrad Malcher (creative direction), Daniel Gremli (text/concept), Michelle Danilschenko, Richard Wegele, Iwan von Rickenbach, Davide Bonina (art direction), Michel Bognar (social media), Spiros Margaris (development), Philipp Pongracz (consulting), Frame Engine (video production).