Weber Harbeke Partners advertises Löwenbräu Black
On the site of the former Löwenbräu brewery in Zurich, a limited number of apartments are being built in various new parts of the building, including a 20-storey tower that will rise above the existing brick building. The Zurich advertising agency Weber Harbeke Partners was selected in an agency evaluation for the marketing. The first works can now be seen.
In keeping with the colors of the new buildings, the apartments are called Löwenbräu Black, the museum building Löwenbräu White and the office building Löwenbräu Red. There is a saying in the real estate industry that three things are important for a property: 1. the location, 2. the location and 3. the location. This is why the location in the middle of the former Kreis 5 industrial area was first of all made palatable to potential buyers.
The sales documents are divided into four parts. The "Neighborhood" brochure, the centerpiece, celebrates Kreis 5 with photos by Susanne Völlm and draws parallels to cities around the world. The "Project" and "Plans" brochures offer detailed architectural visualizations with all the important information about the condominiums. The fourth brochure deals exclusively with the "Penthouse" and is distributed exclusively to a select clientele. The website www.loewenbraeu-black.ch gives a first visual impression of the project.
The sales documents are divided into four parts. The "Neighborhood" brochure, the centerpiece, celebrates Kreis 5 with photos by Susanne Völlm and draws parallels to cities around the world. The "Project" and "Plans" brochures offer detailed architectural visualizations with all the important information about the condominiums. The fourth brochure deals exclusively with the "Penthouse" and is distributed exclusively to a select clientele. The website www.loewenbraeu-black.ch gives a first visual impression of the project.
