Weber Harbeke Partners positions BWI
Weber Harbeke Partners has developed image-building course advertisements for BWI Management Weiterbildung, a profit center of the BWI Betriebswissenschaftliches Zentrum at ETH Zurich. They dramatize the intensity of the BWI courses.
BWI offers practical leadership experience and management knowledge in the areas of leadership, project management, management techniques and supply chain management in public and in-house intensive courses. The seminars are intensive and demand everything from the participants, the agency writes in a press release. Weber Harbeke Partners dramatizes this fact with pointed headlines. The advertisements are intended to position the BWI as a rigorous training ground for prospective and experienced managers and at the same time draw attention to specific courses on offer.
The campaign is regularly featured in the daily and business press in German-speaking Switzerland.
Responsible at ETH Zurich BWI Management Weiterbildung, Zurich: Jürg Kuster (Managing Director), Urs Lenzi (Deputy Director), Lilly Hauser (Seminar Planning, Marketing), Lucienne Falorni (Administration). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Christian Sidow, Marc Schwitter (text), Karin Both (consultant).
