Weber Harbeke Partners: Campaign developed for Prosecco La Gioiosa
The Weber Harbeke Partners agency, in collaboration with the editorial team at *Blick am Abend*, has launched a campaign for its new client, the Italian Prosecco brand La Gioiosa.
Soon, only sparkling wines produced and bottled in the DOCG area between Conegliano and Valdobbiadene in Veneto will be allowed to call themselves Prosecco. This is also where the vineyards of La Gioiosa, Italy's most popular Prosecco - according to the agency's press release - are located. Now the brand is also to be made known in Switzerland.
To this end, Weber Harbeke Partners has entered into a collaboration with the editors of Blick am Abend. From now on, the free newspaper will publish a note in each positive news item, inviting readers to celebrate the good news with a glass of Prosecco La Gioiosa. After all, La Gioiosa also means "the happy one".
Responsible at Illva Lugano SA: Gianfranco Caci (CEO), Battista Cruceli (Sales Manager). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Giovanni Pucci, Christina Zvecevac (consulting), Christian Sidow (text), Priska Meyer, Evelina Melchiori (AD), Ramon Aemmer, Sibill Zellweger (graphics).
To this end, Weber Harbeke Partners has entered into a collaboration with the editors of Blick am Abend. From now on, the free newspaper will publish a note in each positive news item, inviting readers to celebrate the good news with a glass of Prosecco La Gioiosa. After all, La Gioiosa also means "the happy one".
Responsible at Illva Lugano SA: Gianfranco Caci (CEO), Battista Cruceli (Sales Manager). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Giovanni Pucci, Christina Zvecevac (consulting), Christian Sidow (text), Priska Meyer, Evelina Melchiori (AD), Ramon Aemmer, Sibill Zellweger (graphics).
