Weber Harbeke turns the airport into a nightlife alternative
Unique commissioned the Weber Harbeke agency to design radio advertising to publicize the new opening hours of Airport Shopping. In addition, the airport is to be increasingly perceived as a shopping center.
To publicize the new opening hours of Airport Shopping at Zurich Airport, the airport operator Unique commissioned the Zurich agency Weber Harbeke to design radio advertising. From November 1, 2007, many stores in Airport Shopping will be open one hour longer in the evening. In addition, Zurich Airport is to be presented as a shopping center, with 80 stores, restaurants and service providers that are also open on Sundays and public holidays. To this end, commercials have been created that show the airport as a real alternative to Zurich's nightlife calendar: fans of sport and music now obviously prefer to be there than at the Hallenstadion, for example, according to a press release. The commercials will run on Radio 24 from November 1, 2007 and will be supported by posters and advertisements in the daily press.
Responsible at Unique:
Michael Breuer (overall responsibility), Emanuela Dancsecs (Marketing Communication) Responsible at Weber Harbeke:
Thomas Harbeke and Max Weber (CD), Christian Sidow (text/director), Karin Both (consultant). Radio production and music: Selmi Tonstudio GmbH, Chrigi Grunder and Renzo Selmi.
