Weber Harbeke: Lancia commercial announces feature film "Illuminati - Angels&Demons"
Product placement also works the other way around: Lancia turned its commercial into a movie trailer for *Illuminati – Angels & Demons*. In return, Lancia’s new model makes an appearance in the film.
The Weber Harbeke agency is breaking new ground in product placement to promote the new Lancia model. The Lancia Delta is featured in the movie "Illuminati - Angels & Demons" and in return the Lancia commercial announces the movie. Under the slogan "One angel - 200 demons", an advertising trailer was created using original film clips to show the new Delta in action.
This reciprocal product placement was developed by the Armando Testa agency in Turin, which is represented in Switzerland by Weber Harbeke. In addition to the trailer in cinemas, internet banners are also being used to invite customers to take a test drive at a Lancia dealer. The trailer and banners have been in use throughout Switzerland since the beginning of June.
Responsible at Fiat Automobiles Switzerland SA, Zurich: Rudolf Schoch (Responsibility, Marketing Manager). Responsible at Weber Harbeke, Zurich: Thomas Harbeke (CD), Giovanni Pucci, Christina Zvecevac (consulting), Sibill Zellweger (graphics).
To the spot
This reciprocal product placement was developed by the Armando Testa agency in Turin, which is represented in Switzerland by Weber Harbeke. In addition to the trailer in cinemas, internet banners are also being used to invite customers to take a test drive at a Lancia dealer. The trailer and banners have been in use throughout Switzerland since the beginning of June.
Responsible at Fiat Automobiles Switzerland SA, Zurich: Rudolf Schoch (Responsibility, Marketing Manager). Responsible at Weber Harbeke, Zurich: Thomas Harbeke (CD), Giovanni Pucci, Christina Zvecevac (consulting), Sibill Zellweger (graphics).
To the spot
