Weber Harbeke: Campaign for Grand Casino Baden
With a high-impact campaign, Weber Harbeke Partners aims to show that the Grand Casino Baden isn't called that for nothing.
According to the press release, the current poster focuses on the new positioning of the Grand Casino Baden as a House of Entertainment and shows what to expect during a visit: from "Grand Gambling" to "Grand Cocktail" and "Grand Cuisine" to "Grand Entertainment".
The new face of the campaign is the Swiss model Sira T., who can also be seen in the film "Das Missen Massaker" by Michael Steiner. As with the previous campaigns, the photos were taken by Hanspeter Schneider, an internationally renowned photographer with Swiss roots. The four subjects can be seen on posters in the Aargau and Zurich regions from October 29, 2012.
Responsible at Grand Casino Baden: Detlef Brose, CEO; Anja Mugil, Beat Lehmann, Marketing. Responsible at Weber Harbeke Partners: Max Weber, Thomas Harbeke (CD); Giovanni Pucci, Diana Portmann (consulting); Christian Sidow (text); Dieter Kubli (AD); Tobi Harbeke (graphics). Photo: Hanspeter Schneider. Model: Sira T., Fotogen.
