Weber Harbeke: Burning the ice hockey nation into your memory
The Zurich-based agency Weber Harbeke is launching a campaign for Swiss Ice Hockey. The campaign promotes the upcoming home international games of the season and aims to raise awareness of the Swiss national ice hockey team.
The Zurich agency Weber Harbeke is creating a campaign for Swiss Ice Hockey to promote the upcoming home games of the season and raise awareness of the Swiss national ice hockey team. Since mid-October, cool-looking black and white portraits of the national team players with flaming red eyes have been appearing on posters, advertisements, e-boards and program booklets. The symbolic color of the Swiss national team stands for the inner fire of the players and is intended to express their will to win.
The visual idea is supported by corresponding lettering on an adjacent red surface. Andres Ambühl, for example, proclaims: "We are burning for victory". The determined faces of Goran Bezina, Beat Forster, Philippe Furrer, Thibaut Monnet, Julien Sprunger and Roman Wick can also be seen. The pictures were taken by photographer Geri Krischker.
The visual idea is supported by corresponding lettering on an adjacent red surface. Andres Ambühl, for example, proclaims: "We are burning for victory". The determined faces of Goran Bezina, Beat Forster, Philippe Furrer, Thibaut Monnet, Julien Sprunger and Roman Wick can also be seen. The pictures were taken by photographer Geri Krischker.
Responsible at Swiss Ice Hockey: Alain Kappeler (Head of Marketing), Lukas Hammer (Head of PR & Media), Bianca Kappeler (Marketing). Responsible at Weber Harbeke: Thomas Harbeke, Max Weber (CD), Christian Sidow (text), Michael Kälin, Sibill Zellweger (graphics), Karin Both (consulting).
