Weber Harbeke: The brands are at the airport
Weber Harbeke Partners has designed a campaign for Unique (Zurich Airport AG). The campaign promotes the wide variety of shopping options available at the airport.
The campaign motifs dramatize the various services of Airport Shopping: for example, "More fashion than you can wear" draws attention to the new fashion stores, "Show your growling stomach your teeth" advertises the many catering options and "So that everything is done quickly, except you" shows that you really can find everything under one roof. To further emphasize the diversity of the offer, the texts stand on a background with all the logos of the brands present in Airport Shopping. The subjects can be seen as posters and advertisements in and around Zurich Airport. The print motifs are flanked by radio spots in the airport's catchment area.
Responsible at Unique (Flughafen Zürich AG): Michael Breuer and Sibylle Koller (Marketing Communication Manager). Responsible at Weber Harbeke Partners, Zurich: Thomas Harbeke, Max Weber (CD), Christian Sidow (text), Priska Meyer (AD), Ramon Aemmer, Pablo Scheidegger, Sibill Zellweger (graphics), Karin Both (consulting).
