Web2com updates the guide for interactive media

The online media planner of PubliGroup subsidiary Web2com is now called the "Guide for interactive media" and has been published as a new reference work with updated data. At the heart of the guide is the media data for around 160 advertising-relevant websites in Switzerland. The data is based on MA Comis 2005 and Net-Audit from Wemf as well as MMXI 2005 data from Nielsen/Netratings. On over 80 pages, the reference work contains basic information on the Swiss online advertising market, on bookable standard and special advertising formats as well as facts from the mobile, search engine and cross-media world. The guide can be ordered online for a nominal fee of CHF 20.