Web study for Bieler Tagblatt and Journal du Jura by Mitlinks

 The media agency Mitlinks carried out a study of the existing web offerings of the publishing house W. Gassmann, which publishes the Bieler Tagblatt and the Journal du Jura. In addition to the web presences of its print products, the publishing house also offers exclusively web-based services with Chat.ch and Bijou.ch. Mitlinks analyzed the existing offering and developed a strategy concept. The aim was to develop a multimedia experience for non-newspaper readers and to increase the transfer rate between online and print publications. In doing so, it took into account the significant changes in the way users interact with web offerings in recent years and incorporated ideas of "citizen journalism". The aim is to offer users the opportunity to publish journalistic content themselves. According to the agency, this generates an immense pool of specific expertise and keeps the option of integrating local stories open.
Responsibility W. Gassmann AG:
Daniel Siegfried (Advertising Manager). Responsibility Co-left: Urs Suter (Analysis & Concept).