WCD: Snip, snip - half-knowledge off
"Fully informed": With three TV spots, the Weiss Communication+Design agency demonstrates the campaign motto of the Bieler Tagblatt.
Who knows the news of the region better than the local hairdresser? In the case of Biel and the surrounding area, the answer is clear: the Bieler Tagblatt, of course. As part of the successful "Fully informed" campaign, three commercials illustrate how well informed readers of the region's largest daily newspaper are. Whether it's the EHC Biel ice hockey club, the controversial "Agglolac" issue or the region's nightlife, the protagonists are amazed at the surprisingly extensive detailed knowledge of their hairdresser. The binder reveals where he got all his information: from the Bieler Tagblatt.
The three 32-second films were conceived by Weiss Communication+Design and realized by the film production company Gassmann Media. The film was directed by Simon Huber.
Responsible at Verlag W. Gassmann: Martin Bürki (Director), Regula Liniger (Head of Marketing & Services). Responsible at Weiss Communication+Design: Patrick Weiss, directed by Simon Huber. Production: Gassmann Media.
