Wave: Campaign for the Lake Lucerne Navigation Company
The Wave agency has developed an advertising campaign for SGV Schifffahrtsgesellschaft des Vierwaldstättersees. The campaign focuses on the pleasure of cruising on the lake.
The aim is to convey the message that excursions on Lake Lucerne
are experiences of a particularly refreshing class. Three subjects with
different mottos embody the target group approach. The campaign will run in two waves in spring and summer 2010. The first campaign was launched in April 2010 and will be placed nationally around Switzerland's largest railroad stations. F200 Rail Rollingstars, Railposter with SMS competition and Rail City e-Boards will be used.
are experiences of a particularly refreshing class. Three subjects with
different mottos embody the target group approach. The campaign will run in two waves in spring and summer 2010. The first campaign was launched in April 2010 and will be placed nationally around Switzerland's largest railroad stations. F200 Rail Rollingstars, Railposter with SMS competition and Rail City e-Boards will be used.
Responsible at SGV Schifffahrtsgesellschaft des Vierwaldstättersees: Beat Wälti (Head of Marketing and Sales, Scheduled Cruises). Petra Suter (Head of Marketing, Scheduled Cruises). Responsible at Wave: Klaus Fiebiger (consulting and responsibility), Roger Landolt, Bernd Helmich (AD), Simon Bolzern (photos).
