What kind of people are influencers?
What kind of people are influencers?
More than 11 million people in Germany now post and blog, 4.8 million of them full-time or part-time. Influencers are therefore not just stars like "Bibi" and "Die Lochis", but also ordinary people, such as young mothers, amateur athletes, travelers and students.Almost 90 percent of influencers spend several hours a day on social media83 percent prefer to follow real people rather than traditional media82 percent would also work with their favorite brand without payment, so money is not a decisive factor for the majority of influencers79 percent are influenced by friends and other social media users62 percent of influencers are studentsMicro-influencers with 4,000-5,500 followers have the highest advertising effectiveness
Women make up 68 percent of influencers:
What do influencers do all day!
"Influencer" is comparable to a new profession. It brings with it a lifestyle, a certain social status and a new task. Some can make a living from their social media activities and status, others make it a side job or a passion. They take this task very seriously and create new content on a regular basis. 88 percent say that they are also offline influencers64 percent treat their role and status professionally, i.e. like a real job. They train their skills and develop a vision for their social media activities58% of influencers spend a lot of time preparing and editing posts. They use various programs, filters and pay attention to details43 percent post at least once a day, 43 percent up to three times
What makes them so influential?
Influencers are people who have a significant number of followers and present products to their followers and friends on social media. They are opinion leaders in certain target groups and communities. They are specifically used by brands to convey advertising messages in a personal and credible way.
Are all influencers young?
The 20-30 age group is of course strongly represented, but the term is not limited to this. The average age of influencers is 21.
Has the peak already been reached?
Influencer marketing is just getting started: it is an absolute hype topic in the media at the moment, as many questions still need to be clarified, such as the advertising labeling obligation under Section 5a of the German Act Against Unfair Competition (UWG). Nevertheless, the market will grow rapidly; according to industry experts, it will double both this year and next. In the advertising industry, influencer marketing is only just establishing itself and gaining initial experience. This means that the topic will continue to play a major role in the coming years, especially as a resistance to traditional types of advertising has developed in recent years.
How do I become an influencer?
Influencers must be willing to be in the public eye and give insights into their lives.High level of commitment and enjoyment of contact with other peopleInterested in and specialized in a topic / subject areaExtroverted personalityPassion for social mediaTime, for research, preparation, follow-up
What is the motivation of Youtubers / bloggers?
In the study "Influencer Report 2017" the following motivations become apparent:First and foremost, influencers see themselves as a brand, which means they are interested in expanding their own awareness and reach. To achieve this, however, it is important that they are authentic and produce content that is professional and offers added value. In addition to these motivations, influencers are also interested in generating an income and cooperating with companies that suit them.
Is it all about the money?
Even if many influencers see themselves as their own brand and carry out their work professionally by investing a lot of time and improving their skills, they are not necessarily interested in earning money, according to the results of the "Influencer Report 2017". 78% would work for their favorite brand even if they did not receive a fee.
How do I get followers?
Topic selection: Niche topics are recommended, as there is already a high level of competition in the most common areas of fashion and beautyChoice of channel(s): should be well considered and adapted to the target group and your own offering, such as Instagram for images or YouTube for videosCreate content: Photos, texts or videos that you yourself are satisfied withPosting regularly: successful influencers post several times a week to several times a dayResearch and editing: keep an eye on trends and other influencers, prepare and edit your own posts, this requires various programs, filters and attention should be paid to detailsThe posts must be authentic and a clear line should be recognizable. The topic should be reflected in all posts active participation in social media: networking with other people, sharing and commenting on posts, asking questions in order to attract attention to your own account.
